What moves the result?
Contribution bridge · SAR
BaselineStarting point for the same selection.
ANALYTICAL MIND. BUSINESS INSTINCT.
Turning data into
better decisions.
Then into action.
I’m Turki Al-Mushiqah. I connect business intelligence with business understanding — to find what matters, improve how work gets done, and make progress measurable.
CDMP®Microsoft PL-300Riyadh, Saudi Arabia
TURKI AL-MUSHIQAHBI & Performance Reporting Analyst
Business acumen. Analytical depth. Execution.
FROM ANALYSIS TO EXECUTIONAdvanced ExcelPower BIPower QueryDAX & ModelingExecutive Reporting
REAL-WORLD IMPACT
Beyond a good dashboard.
Work that gets adopted.
My work connects technical delivery with operational use: adopted reporting, structured processes and clearer management decisions.
01 / SELECTED WORK
Business questions.
Explorable answers.
Four business perspectives. One way of thinking: understand the driver, choose the action, and measure what changes.
INTERACTIVE CASE STUDY / 01
Profitability, with a plan.
Connect revenue, cost and budget variance to a focused margin improvement plan.
Operating profit trend
Click a month to focus the dashboard
ScenarioBaselineSAR
Value mix
Revenue by business unit
4segments
Baseline → scenario
Operating profit · SAR
BaselineScenario
Net profit uplift
Click a bar to isolate its segment · SAR
Before & after the action
Operating profit
22.3%improvement
Scenario result after the intervention. Adjust intensity to test the size of the change.
THE BUSINESS QUESTION
Revenue is growing. Is profit keeping up?
Illustrative case data · baseline and scenario share the same scope.
02 / HOW I THINK
The number is a signal.
The next move is the value.
My starting point is the business decision — the data, model and visual should make that decision clearer.
01
Understand the business
Start with the objective, constraints, cost drivers and the person who owns the decision.
Business acumen02
Build a trusted foundation
Clean the source, define the grain and relationships, and make each metric explainable.
Data quality & modeling03
Make the finding actionable
Connect the insight to a focused recommendation, a responsible owner and an execution plan.
Decision support04
Follow through & improve
Compare outcomes against a consistent baseline. Keep improving what the evidence supports.
Value realization03 / THE CRAFT BEHIND THE WORK
Hands-on tools.
Business-first thinking.
Explore small, working examples of how I organize information, analyze performance and communicate recommendations.
From scattered rows
to a clear performance view.
Pivot by business unit or month. Compare quarterly revenue or a weighted margin — with calculations that respond to your selection.
- Pivot tables & dynamic summaries
- Power Pivot relationships & measures
- Repeatable reporting workflows
Performance_Analysis.xlsxPivotTable
fx
=SUM(FactPerformance[RevenueAfter])| Row labels | Q1 | Q2 | Total |
|---|---|---|---|
| Enterprise | |||
| Digital | |||
| Advisory | |||
| Retail | |||
| Grand total | 3,948,275 | 4,458,339 | 8,406,614 |
Performance summaryClick a cell to inspect
04 / A LITTLE ABOUT ME
Curious about the data.
Invested in the outcome.
I specialize in data analysis and business intelligence, using Power BI, advanced Excel and Power Query to turn data into insights that support decisions, reveal opportunities and create business value.
I connect technical depth with business understanding: building data models and dashboards, monitoring KPIs, analyzing performance drivers and translating findings into actionable recommendations. My focus is on measuring results, improving performance and sustaining progress.
T.
My focus
Decision support · Process improvement · Measurable value
B.A. in Public Relations
Imam Mohammad Ibn Saud Islamic University · 2022
Experience translated into capability
JUL 2025 — PRESENT
BI & Performance Reporting Analyst
Built an officially adopted Power BI reporting solution at MODON, alongside KPI dashboards, executive reports and a structured document coding system.
JAN — JUL 2023 · TANFEETH
Data Analyst · Tamheer
Organizing HR data and preparing Excel indicators and Power BI reports to make performance easier to review.
JUL — DEC 2022
Public relations & campaign analytics · COOP
Supported public campaigns and exhibitions at MEWA, analyzing engagement and campaign performance in Excel to inform outreach recommendations.
CREDENTIALS
A foundation for better work.
LET’S CONNECT
Have a business challenge
worth understanding?
Let’s talk about data, decisions and the work it takes to make things better.
Start a conversation