Operating profit · performance over time
Full-year context · Sep 2025–Aug 2026 · SAR
ScenarioLinear projection
Dashed line: three-month projection based on the annual trend.
ANALYTICAL MIND. BUSINESS INSTINCT.
Turning data into
better decisions.
Then into action.
I’m Turki Al-Mushiqah. I connect business intelligence with business understanding — to find what matters, improve how work gets done, and make progress measurable.
CDMP®Microsoft PL-300Riyadh, Saudi Arabia
TURKI AL-MUSHIQAHBI & Performance Reporting Analyst
Business acumen. Analytical depth. Execution.
FROM ANALYSIS TO EXECUTIONAdvanced ExcelPower BIPower QueryDAX & ModelingExecutive Reporting
REAL-WORLD IMPACT
Beyond a good dashboard.
Work that gets adopted.
My work connects technical delivery with operational use: adopted reporting, structured processes and clearer management decisions.
01 / SELECTED WORK
Business questions.
Explorable answers.
Four business perspectives. One way of thinking: understand the driver, choose the action, and measure what changes.
INTERACTIVE CASE STUDY / 01
FP&A performance dashboard
Connect revenue, cost and budget variance to a focused margin improvement plan.
Click to filter · click again to clear
Regional value mix
Revenue · SAR
SCOPE TOTAL52.88mSAR
Regional context stays visible; selection filters every other panel.
Net profit uplift by segment
SAR · value and share of segment total
Operating profit by weekday
SAR · total value and share within current selection
Operating margin · segment × region
Weighted rates · reference target 30% · Select a cell to focus both dimensions
Business unitCentralWesternEastern
Enterprise
Digital
Advisory
Retail
At / above targetBelow targetpp = percentage points
Where to act first
Updates with your selection
LOWEST SEGMENT RATE · DATES & REGIONRetail
Operating margin: 19.3%
Review vendor rates, scope pricing and underused capacity with the unit lead.
Net profit uplift3.14m SARBenefit · active selection
What moves the result?
Contribution bridge · % of baseline · SAR
BaselineStarting point for the same selection.
Before & after the action
Operating profit
24.3%improvement
Scenario result after the intervention. Adjust intensity to test the size of the change.
THE BUSINESS QUESTION
Revenue is growing. Is profit keeping up?
Practice projects using sample data.
02 / HOW I THINK
The number is a signal.
The next move is the value.
My starting point is the business decision — the data, model and visual should make that decision clearer.
01
Understand the business
Start with the objective, constraints, cost drivers and the person who owns the decision.
Business acumen02
Build a trusted foundation
Clean the source, define the grain and relationships, and make each metric explainable.
Data quality & modeling03
Make the finding actionable
Connect the insight to a focused recommendation, a responsible owner and an execution plan.
Decision support04
Follow through & improve
Compare outcomes against a consistent baseline. Keep improving what the evidence supports.
Value realization03 / THE CRAFT BEHIND THE WORK
Hands-on tools.
Business-first thinking.
Explore small, working examples of how I organize information, analyze performance and communicate recommendations.
From scattered rows
to a clear performance view.
Turn detailed data into a performance summary. Group by business unit or month, then compare revenue or weighted margin.
- Pivot tables & dynamic summaries
- Power Pivot relationships & measures
- Repeatable reporting workflows
Choose the grouping and measure, then apply.
Performance_Analysis.xlsxSource
fx
=SUM(FactPerformance[RevenueAfter])Detailed dataSep 2025 – Aug 2026
| Date | Business unit | Region | Revenue · SAR | Profit · SAR |
|---|---|---|---|---|
| 2025-09-01 | Enterprise | Central | 14,209 | 5,499 |
| 2025-09-01 | Enterprise | Western | 11,468 | 4,248 |
| 2025-09-01 | Enterprise | Eastern | 6,437 | 2,276 |
| 2025-09-01 | Digital | Central | 16,153 | 4,303 |
| 2025-09-01 | Digital | Western | 10,761 | 2,686 |
| 2025-09-01 | Digital | Eastern | 8,255 | 1,922 |
| 2025-09-01 | Advisory | Central | 20,085 | 8,894 |
| 2025-09-01 | Advisory | Western | 15,061 | 6,417 |
1–8 of 4,380
04 / A LITTLE ABOUT ME
Curious about the data.
Invested in the outcome.
I specialize in data analysis and business intelligence, using Power BI, advanced Excel and Power Query to turn data into insights that support decisions, reveal opportunities and create business value.
I connect technical depth with business understanding: building data models and dashboards, monitoring KPIs, analyzing performance drivers and translating findings into actionable recommendations. My focus is on measuring results, improving performance and sustaining progress.
T.
My focus
Data and advanced analytics · Artificial intelligence · Decision support · Financial and business understanding · Process improvement · Reducing losses and maximizing gains · Performance indicators · Continuous improvement and sustainability
B.A. in Public Relations
Imam Mohammad Ibn Saud Islamic University · 2022
Experience translated into capability
JUL 2025 — PRESENT
BI & Performance Reporting Analyst
Built an officially adopted Power BI reporting solution at MODON, alongside KPI dashboards, executive reports and a structured document coding system.
JAN — JUL 2023 · TANFEETH
Data Analyst · Tamheer
Organizing HR data and preparing Excel indicators and Power BI reports to make performance easier to review.
JUL — DEC 2022
Public relations & campaign analytics · COOP
Supported public campaigns and exhibitions at MEWA, analyzing engagement and campaign performance in Excel to inform outreach recommendations.
CREDENTIALS
A foundation for better work.
LET’S CONNECT
Have a business challenge
worth understanding?
Let’s talk about data, decisions and the work it takes to make things better.
Start a conversation